A month after rolling out a beta test for its new metrics and verification product aimed at, in part, improving mobile ad measurement, Mpire is changing its name to AdXpose and says it has raised $3 million in a round led by Draper Fisher Jurvetson.

4INFO, the San Mateo, Calif.-based company that enables ad-supported text messaging campaigns for media companies, has raised $20 million in a round of funding that includes both equity and debt. Existing investors Peacock Equity and Gannett (NYSE: GCI), US Venture Partners, Draper Fisher Jurvetson, and Sand Hill Capital participated in…

JiWire, the San Francisco-based company that started off as a Wi-Fi directory and evolved into an ad network that helps Wi-Fi hotspots generate revenue, has raised $11.1 million in new funding, reports peHUB. The company also sold another $1.53 million of warrants, which could be converted into around $3.88 million…

NearbyNow, a service that allows users to search inventory of local stores via mobile, has raised a $11.75 million third round led by Norwest Ventures. Also participating was past backer Draper Fisher Jurvetson. The company previously raised $7.5 million, for a total raise of $19.25 million. In addition to offering…

MBeat Media, which runs the Hip Hop social network site Urbmob.com, has raised $1.5 million in its first round of funding from Draper Fisher Jurvetson, Grosvenor Funds and New Atlantic Ventures (formerly Draper Atlantic). It’s already targeting a second round of $4-5 million, reports TechConfidential. Urbmob runs a subscription service…

SF-based Tiny Pictures, the developer of the Radar cameraphone image sharing service, has raised a $7.2 million second round led by Draper Fisher Jurvetson, with participation from previous backer Mohr Davidow Ventures. The company’s total raise is now $11.2 million, having previously taken $4 million from MDV, as well as…