Coupons for bleach, diapers and toilet paper are coming to the phone, targeting 25 to 34-year-olds, who likely have growing families, but may not read newspapers or take time to clip coupons. Procter & Gamble, Clorox, Del Monte, General Mills and Kimberly-Clark are teaming with Kroger and mobile coupon company…

CellFire, the San Jose, CA.-based mobile coupon firm, has raised $12 million in its third-round funding. The round was led by Silver Creek Ventures, and was joined by return backers Menlo Ventures and Storm Ventures. Proceeds will be used to expand the company’s sales and marketing efforts, along with increasing…