Tricia Duryee
Jan 18, 2010 12:34 PM
Boost Mobile may offer discounted prepaid wireless plans, but the company is not cutting any corners when it comes to raising brand awareness. The Sprint (NYSE: S) division will secure its first-ever Super Bowl commercial this year, featuring some of the 1985 Chicago Bears, including former football players Jim McMahon,…
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Advertising, Companies, Sprint, boost mobile
Tricia Duryee
Jan 7, 2010 12:33 PM
—HTC Announces Brew Phones: HTC, the Taiwanese handset-maker known for Windows Mobile and Android phones, has jumped into making mid-range phones on the Qualcomm (NSDQ: QCOM) Brew mobile platform. The phones will be under the HTC Smart brand, and will be available this spring across Europe and Asia. The unveiling…
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Entertainment, Music, Mobile, Events, CES, HTC, boost mobile, nutsie, thumbplay
Tameka Kee
Oct 22, 2009 8:01 PM
Bouyed by a TV and social media-centric ad campaign, Sprint’s Boost Mobile prepaid phone service attracted about 930,000 new customers in Q2. And by the looks of some new data from Compete, Boost’s user base is going to continue to grow—at the expense of the prepaid options currently offered by…
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Advertising, Mobile, Research & Metrics, Companies, AT&T, T-Mobile, boost mobile
Tricia Duryee
Jan 15, 2009 1:14 AM
Boost Mobile, the MVNO running on Sprint’s smaller Nextel network, is offering the most aggressive national unlimited plan yet—for $50, customers will get an unlimited voice, texting, Web access and push-to-talk services, AP reports. The kicker is that it is available without a contract. Other regional players such as MetroPCS…
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Companies, Helio, Sprint, Virgin, Virgin Mobile, boost mobile
Matt Kapko
Oct 14, 2008 1:23 PM
Boost Mobile is cutting prices as it tries to remake itself into a prepaid carrier with broader appeal beyond the 14-to-25-year-old market, WSJ reports. Last week the Sprint (NYSE: S) Nextel subsidiary cut its per-minute rate from 20 cents to 10 cents and is planning to modify its unlimited plan…
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Companies, Sprint, boost mobile
Rafat Ali
May 19, 2008 3:20 PM
Just when you thought the economic slowdown and parent Sprint (NYSE: S) Nextel’s own troubles may result in more leaner thinking on the company’s part, well: Boost Mobile, the MVNO owned by it and aimed at edgy, urban youth markets, has opened the first of its three owned retail stores,…
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Companies, Sprint, boost mobile
Tricia Duryee
Mar 19, 2008 11:30 AM
Boost Mobile said today it is launching a mobile advertising platform to target the youth-oriented MVNO, owned by Sprint (NYSE: S) Nextel. With the help of mobile advertising company Amobee, the first ads are expected to appear today featuring information from Fox Searchlight Pictures’ upcoming release of “Street Kings.” Later,…
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Companies, Sprint, amobee, boost mobile
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