Mar 10, 2009 12:58 PM
The first official “American Idol” iPhone application has launched just in time to watch the final 13 contestants in season 8 duke it out over the next several weeks. Available today for both the iPod Touch and the iPhone, the $1.99 application provides bios, pictures, news and exclusive behind-the-scenes videos…
Posted In: Advertising, Entertainment, Music, Media & Publishing, Social Media, Video, Companies, Apple, iPhone, american idol
Jan 15, 2009 1:38 PM
We reported yesterday that AT&T (NYSE: T) sent a text message to nearly all of its 75 million subscribers, reminding them to tune into Fox’s 2009 “American Idol” premiere this week. Little good that did. The show saw a double-digit drop in viewership compared to last year. MediaDailyNews reported that…
Posted In: Advertising, Media & Publishing, Companies, AT&T, american idol
Jan 14, 2009 12:28 PM
With a record-breaking 78 million text messages sent on AT&T’s network during last year’s American Idol season, it’s no wonder the TV show’s sponsor figured people would want a reminder that this year’s season kicked off last night. In doing so, AT&T (NYSE: T) a “significant number” of customers a…
Posted In: Advertising, Companies, AT&T, american idol
May 23, 2008 4:23 PM
AT&T (NYSE: T) said following the “American Idol” finale this week, the company generated 78 million text messages during the season, shattering its previous record of 64.5 million. AT&T further tried to capitalize on the show’s popularity by adding other mobile components. For instance, last week during the hometown visits,…
Posted In: Companies, AT&T, american idol
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