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Admob

Google’s Spring Clean Sees Admob Focus On Apps, Web Inventory Go To AdSense

Sep 5, 2011 7:06 AM

Google (NSDQ: GOOG) has been closing down a few properties of late in a “spring clean” of its vast portfolio of services—never mind that autumn is upon us—and it’s been doing some reorganization too. One area that’s getting the once-over is the company’s mobile advertising operation: Google has announced that…

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Posted In: Advertising, Apps, Mobile, Companies, Apple, iPhone, Google, Android, admob, adsense

Explosion In Tablet Traffic Prompts Google’s AdMob To Launch New Ad Units

May 25, 2011 1:54 PM

Google’s tablet software has yet to really make a dent in the market, but Apple’s iPad is attracting more and more users every day. In some ways, that’s not really a problem for Google: it controls the largest mobile advertising network, and now has new ad units designed specifically for…

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Posted In: Advertising, Apps, Gadgets, Tablets, Mobile, Companies, Apple, iPad, iTunes, Google, Countries, Europe, Russia, admob

Google’s AdMob Ready To Serve Ads To Windows Phone 7 App Developers

Mar 15, 2011 2:00 PM

Microsoft’s Windows Phone 7 is getting a vote of confidence from a company not usually counted among its allies.

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Posted In: Advertising, Mobile, Companies, Google, Microsoft, Windows Phone, admob

Mobile Content Bits: Google Goggles; Layar; Mobile Twitter; Admob

Jan 11, 2011 7:56 AM

—Google (NSDQ: GOOG) Goggles: Google has released a new version of its “visual-search” app that expands the kinds of content that the app can scan and search. The 1.3 app for Android can now scan barcodes on products and return reviews, comparative prices and in-store availability of an item (presumably…

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Posted In: Advertising, Apps, Mobile, Search, Companies, Apple, iPhone, Google, Android, RIM, BlackBerry, Twitter, admob, augmented reality, dick costolo, goggles, layar

Millennial Media Triples Sales, Raises $27.5M For More Acquisitions

Jan 5, 2011 9:46 AM

Yesterday, we saw one more analyst house put its weight behind the mobile advertising trend. Today, one of the bigger independent mobile ad networks is showing us just how much growth there has been: Millennial Media is today announcing that it has tripled revenues in the last year and has…

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Posted In: Advertising, Mobile, Money, M&A & Venture Capital, Venture Capital, Companies, Apple, iAd, Google, admob, iad, millennial media

Mobile Ad Wars: Apple’s New iPhone Policies May Single Out Google’s AdMob

Jun 9, 2010 1:52 PM

Apple (NSDQ: AAPL) has apparently banned mobile ad networks, such as Google’s AdMob, from collecting information like a person’s location to provide more relevant advertising. The move prompted AdMob’s CEO Omar Hamoui to write a blog post this morning saying Apple is being anti-competitive: “The terms hurt both large and…

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Posted In: Advertising, Apps, Mobile, Companies, Apple, iPad, iPhone, Google, Android, Microsoft, admob

Corrected: @ CM Summit: AdMob’s Hamoui: Nothing New About iAd’s Rich Media

Jun 7, 2010 4:32 PM

Correction: In the original, I misheard AdMob CEO Omar Hamoui’s responses to an audience question. The story and headline have been updated to reflect the correct version. Asked to navigate between Google (NSDQ: GOOG) and Apple’s mobile systems, AdMob CEO Omar Hamoui showed off his diplomatic skills in an interview…

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Posted In: Advertising, Mobile, Companies, Apple, iPad, iPhone, Google, Android, admob, cm summit, omar hamoui

AdMob Plunges Ahead With iPad Developer Tools Despite Google Affiliation

Jun 2, 2010 12:00 PM

It must have been reassuring for the mobile advertising space to hear Apple’s Steve Jobs at D8 last night say that they aren’t banning other advertisers from our platforms, and that the iPhone-maker isn’t getting in the business to “make a lot of money.” We also heard from Jobs last…

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Posted In: Advertising, Apps, Marketing, Media & Publishing, Mobile, Companies, Apple, iPad, iPhone, Google, admob

Google’s Schmidt Says It Will Fight Hard For AdMob Acquisition

May 18, 2010 9:32 PM

It’s been more than six months since Google (NSDQ: GOOG) agreed to pay $750 million for AdMob and the company is still waiting for government approval. Many sources have said the FTC is considering blocking the deal between Google, the dominant online advertising company, and AdMob the largest mobile ad…

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Posted In: Advertising, Mobile, Search, Companies, Google, admob, eric schmidt

Beyond AdMob: There’s Plenty More Mobile Ad Networks To Go Around

May 10, 2010 6:50 PM

The federal government is expected to rule any day now on whether Google’s acquisition of AdMob should be approved. The concern is that the two companies will create a monopoly in the space before it even gets off the ground. We’ve made the case before on why the FTC should…

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Posted In: Advertising, Apps, Marketing, Media & Publishing, Mobile, Money, M&A & Venture Capital, Companies, Apple, Google, Microsoft, Nokia, Yahoo, admob

Why The FTC Should Allow The Google-AdMob Merger

May 3, 2010 11:18 PM

The Federal Trade Commission is expected to make a decision as early as this week on whether to allow Google’s $750 million acquisition of AdMob, a source told mocoNews. And, according to All Things D, the two companies expect the FTC to block the acquisition because of antitrust concerns. The…

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Posted In: Advertising, Legal, Regulatory, FTC, Companies, Apple, Google, Android, admob

Requests May Signal That FTC Will Block Google’s AdMob Purchase

Mar 10, 2010 6:12 PM

Google’s proposed (and now delayed) acquisition of mobile ad network AdMob appears to be drawing even more regulatory scrutiny from the FTC. Bloomberg cites sources who say that regulators now want “sworn declarations” from Google (NSDQ: GOOG) competitors about the $750 million deal. The key sentence in the Bloomberg report…

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Posted In: Legal, Regulatory, FTC, Mobile, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Google, admob

Google: Apple’s Quattro Buy Is Proof Of A ‘Competitive’ Mobile Ad Market

Jan 5, 2010 6:02 PM

If *Google* has its way, Highland Capital Partners and Globespan Capital Partners won’t be the only ones that benefit from Apple’s acquisition of Quattro Wireless ... It will reap some rewards from the deal, too. Google (NSDQ: GOOG) is positioning the new deal as proof that there’s still plenty of…

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Posted In: Advertising, Legal, Regulatory, FTC, Mobile, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Apple, Google, admob, quattro

Some Investors of Admob To Get Cash From Google, Instead of Stock

Nov 10, 2009 5:18 PM

AdMob’s acquisition by Google (NSDQ: GOOG), announced yesterday for $750 million in stock, turns out is not all in stock. According to an SEC filing today by Google, 32 holders of AdMob preferred and common stock are not “accredited investors”, and according to public company rules that it has to…

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Posted In: Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Google, admob

@ EconSM: AdMob Says Unused Ad Inventory Is Driving Millions Of iPhone App Downloads

May 14, 2009 5:11 PM

Ali Diab (pictured, right), AdMob’s VP of Product Management, said today at EconSM in San Francisco that there are currently five things that are working in mobile advertising: the iPhone, applications, Android, Webkit (a mobile web browser) and conversion. In particular, he called attention to conversion, which is a measurable…

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Posted In: Advertising, Media & Publishing, Events, ContentNext Events, EconSM, Companies, Apple, admob

AdMob Tops Off Third Round With Another $12.5 Million

Jan 29, 2009 11:45 AM

When your global advertising network encompasses 6,000 mobile sites, 450 iPhone applications and you serve more than 4.6 billion mobile banner and text ads a month, apparently a bad economy doesn’t stop you from raising more money. After announcing in late October that they raised $15.7 million in a third…

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Posted In: Advertising, Media & Publishing, Money, M&A & Venture Capital, Venture Capital, admob, draper fisher jurvetson growth, northgate capital

AdMob Adds Ads To Android Apps

Jan 27, 2009 2:52 PM

Mobile Advertising Platform AdMob said today it has started serving mobile ads to applications built for the the Google (NSDQ: GOOG) Android operating system, including the T-Mobile G1. AdMob said AccuWeather, Jirbo, and TapJoy are already using the service. AdMob is not the first to provide advertising to Android applications,…

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Posted In: Advertising, Media & Publishing, Technologies / Formats, Operating Systems, Companies, Apple, Google, Android, admob

Updated: Medio Systems Partners With AdMob For Search Advertising; Won’t Build Ad Network For Now

Sep 10, 2008 5:00 AM

Seattle-based Medio Systems, which is building a white-label mobile search engine, said today it is signing a partnership with AdMob to return relevant-targeted advertising links when someone conducts a search. Medio CEO Brian Lent said the two companies previously worked together, but this agreement will include a deeper relationship that…

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Posted In: Advertising, Media & Publishing, Search, Technologies / Formats, Companies, AT&T, Google, Microsoft, Yahoo, admob, medio

Video Interview: Omar Hamoui, CEO, Admob, on Mobile Advertising Market

Jul 30, 2008 3:08 PM

Early last week, I did a short interview with Omar Hamoui, the CEO of Admob, at the Fortune Brainstorm conference, and talked about the mobile advertising market, the issues and challenges, the advent of iPhone and Admob’s solutions for it, the future of mobile advertising, and other topics…the 7 minute…

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Posted In: Advertising, admob, omar hamoui

AdMob Launches Mobile Analytics To Encourage Mobile Advertising Growth

Apr 30, 2008 7:00 AM

AdMob, a mobile advertising company, said it’s launching a beta mobile analytics service today that will allow advertisers and publishers to track the effectiveness of an ad campaign. We’ll see if this helps—often times, the lack of analytics is the reason given for why mobile advertising isn’t taking off. AdMob,…

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Posted In: Advertising, Research & Metrics, admob

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