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Mobile Ad Firm 4INFO Names Tim Jenkins CEO. Zaw Thet Now ‘Chief Evangelist’

Nov 11, 2011 11:54 AM

So a changing of the guard at mobile ad company 4INFO, which announced a funding round of $14 million just last month: Zaw Thet, the company’s outspoken founder, has left his role as the CEO and is getting replaced by Tim Jenkins, who has worked for a number of tech…

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Posted In: Advertising, Apps, Features, Exclusive, Industry Moves, Mobile, Technologies / Formats, SMS, Companies, Gannett, Countries, Europe, 4info, tim jenkins, zaw thet

Mobile Ad Company 4INFO Raises $14 Million, Spins Out Its AdHaven Platform

Oct 27, 2011 4:03 PM

More VC money getting invested into one more independent mobile ad network: 4INFO has raised $14 million in funding in a round led by Paul Allen’s firm Vulcan Capital and Mitsui Global. The money will mainly be used to spin off and develop the company’s AdHaven mobile audience platform division.

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Posted In: Advertising, Apps, Mobile, Money, M&A & Venture Capital, Venture Capital, Technologies / Formats, SMS, Companies, AOL, Gannett, Yahoo, 4info

4info To Acquire Mobile Advertising Startup Butter

Jun 22, 2010 5:16 AM

4info, the text message search and alerts firm, has agreed to acquire mobile advertising start-up Butter, reports Venturebeat.com. The terms of the deal, which is slated to close by the end of July, were not disclosed, though 4info plans to keep the entire Butter team employed. 4info CEO Zaw Thet…

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Posted In: Advertising, Apps, Mobile, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, 4info, butter

4INFO Raises $20 Million For Ad-Supported Texting Campaigns

Jan 22, 2009 6:00 AM

4INFO, the San Mateo, Calif.-based company that enables ad-supported text messaging campaigns for media companies, has raised $20 million in a round of funding that includes both equity and debt. Existing investors Peacock Equity and Gannett (NYSE: GCI), US Venture Partners, Draper Fisher Jurvetson, and Sand Hill Capital participated in…

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Posted In: Advertising, Money, M&A & Venture Capital, Venture Capital, 4info, draper fisher jurvetson, gannett, peacock equity, sand hill capital, selby venture partners, us venture partners

Interview: Zaw Thet, CEO, 4INFO: Verizon’s SMS Fee Change Is ‘Unprecedented And Unnecessary’

Oct 13, 2008 1:03 PM

There’s still a cloud of uncertainty hovering over Verizon (NYSE: VZ) Wireless’ on-again, off-again plans to begin charging aggregators, messaging companies and other partners 3 cents per SMS delivered on its network. And yet, plenty of companies are expecting the worst – which would see Verizon implement the new charge…

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Posted In: Advertising, Entertainment, Companies, Verizon, 4info, zaw thet

Gannett Invests More in Mobile Search Firm 4Info

Aug 1, 2008 9:16 PM

That’s according to Gannett’s (NYSE: GCI) latest quarterly report 10-Q, filed this afternoon with the SEC. Buried in the report is this nugget: “The company also increased its investment in 4INFO subsequent to the end of the period, maintaining its approximate ownership interest.” Translated: The newspaper company has invested more…

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Posted In: Money, M&A & Venture Capital, Venture Capital, Search, Technologies / Formats, 4info, gannett

Yahoo To Deliver Text Ads With 4Info

May 26, 2008 10:38 PM

4Info, the mobile search and ad network, in which Gannett (NYSE: GCI) has a stake, has done a new deal with Yahoo (NSDQ: YHOO), where the San Mateo, CA-based startup will provide the technology for Yahoo to publish its content, such as news updates, horoscopes, sports scores and weather forecasts,…

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Posted In: Advertising, Search, Technologies / Formats, Companies, Yahoo, 4info

NBCU’s Peacock Equity Investment In 4Info: $2.5 Million

Nov 18, 2007 5:41 PM

We reported last month on how Peacock Equity—a JV between GE Commercial Finance’s Media, Communications & Entertainment business and NBC Universal—invested in mobile search and messaging provider 4INFO, but the amount was not disclosed. Now, according to an SEC filing, picked up by PEhub, that amount was $2.5 million….the amount…

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Posted In: Money, M&A & Venture Capital, Search, Technologies / Formats, Companies, NBC Universal, 4info, peacock equity

NBC Universal Takes Stake In 4INFO, Signs Ad Deal, Promotes Services

Oct 31, 2007 7:31 AM

Peacock Equity, a joint venture between GE Commercial Finance’s Media, Communications & Entertainment business and NBC Universal (NYSE: GE), has invested in mobile search and messaging provider 4INFO. The amount of the investment was not disclosed, but 4INFO CEO Zaw Thet said the total round came to $15 million, including…

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Posted In: , 4info, peacock equity

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