Telephia and ComScore have teamed up to offer MobileWeb Metrix, which compares the reach of services on mobiles and PCs. The first result is that (unsurprisingly) more people access weather information on their mobile phones, while more people use search engines on PCs than mobile phones. By “more people”, I’m talking about the reach of certain branded services. The figures are US specific.
For example, AccuWeather reached 7.5% of mobile users and 1.7% of PC users, The Weather Channel (Weather.com) reached 22.1% of mobile users and 12.7% of PC users, and for Yahoo! Weather the respective figures were 9.0% and 5.7%. Meanwhile, Google Search reached 13% of mobile users compared to 56.7% of PC users, Yahoo Search reached 11.1% of mobile users compared to 43.8% of PC users, and MapQuest reached 13.2% of mobile users compared to 27.8% of PC users.
There were a couple of surprises—ESPN reached 17.9% of mobile users (who needs and MVNO?) and 9.4% of PC users, while Gmail was the only web-based mail service with a higher reach in mobile than on PCs, with 6.7% of reach in mobile compared to 5.6% in PCs. I assume this is because of a discrepancy between the number of phone users and PC users in the US.
I’ve got some clarification on the definition of “reach”: “Mobile reach: number of people who visited the website (from a mobile phone) divided by the total number of people who access the Internet from a mobile phone. PC reach: number of people who visited the website (from a PC) divided by the total number of people who access the Internet from a PC”. So the figures are not for mobile users, but rather for mobile internet users.
(Press Release)