Gemstar TV Guide and 4INFO have signed a deal which will see the TV listings available through 4INFO’s SMS search service. “Cell phone users will now have the ability to quickly search for channel listings, specific television programming listings, and time-based programming from any mobile phone via SMS or WAP.”
From the press release: “The reply to an initial query uses 4INFO’s menu-based system to help a user select from a list of television service providers generated by the initial stated location. This location is then used as a default for subsequent searches.”
There’s a certain syntax that has to be use, but it’s pretty obvious and what a lot of people would use anyway.