Suggesting that mobile content is the perfect thing to replace newspapers and magazine as reading material on the toilet is not the most charming of lead-ins to a story, but certainly accurate—after all, when the mobile TV trials were taking place in Europe it was found that a very common usage was for people to watch TV when they take a “pit stop” so as not to miss any of the show they were watching. All of this segue’s neatly into an interview with QuickPlay Media’s marketing director, Mark Farmer, on mobile content and the idea of “content snacking”.