When people say companies “just don’t get it” it’s not often clear what it is the companies are missing—and sometimes the companies do “get it”, they just disagree. However, in this little write-up on Wired it’s very clear what the company is missing—a standard earphone jack on a music handset. The device in question is the Samsung Blackjack, which has a proprietary port (for which the earphones have to be bought seperately, apparently) or Bluetooth. I’m not sure what Samsung’s game is here, but any handset that is targeted towards a particular content niche (music, video, games, whatever) should be as simple and as standard as possible, otherwise the potential market size is cut dramatically.