Australian incumbent telco Telstra‘s new boss Sol Trujillo has never been enthusiastic about i-mode, and it (along with WAP) was only mentioned once in a review of the telco’s new direction. The BigPond brand is now being promoted for all the 3G content Telstra offers, as well as its broadband content and so on.
Still, there’s some interesting stats:
“I thought the most interesting parts were the 3G bits, and in particular the 3G network rollout and the justification of the Commonwealth Games sponsorship and promotion under the heading “And the value?”.  The Games came at a good time to support the 3G launch and Telstra used them to advantage:
—Video calling increased by 70%
—Call minutes increased 86%
—3G ARPU increased 39%
—3G data went up by 42%
—Telstra Shop traffic rose 32%
—The number of 3G handsets sold in stores was up 66%.