It is going to start a mobile advertising trial, with vendor Enpocket, said Paul Reddick, VP at Sprint, in his keynote at Mecca. RCR has some more details here.
From AdAge, on the same topic: Sprint Nextel this week is expected to announce that it will allow ads on its deck—the landing page for customers accessing the internet from cellphones on the Sprint network. In February, Verizon Wireless Chief Marketing Officer John Stratton said he’s testing a program to open up cell service to advertising using a two-tier model, offering customers one service without ads and a cheaper, ad-supported service. Cingular is considering on-deck advertising, and is likely to have some advertising on its deck as soon as the end of the year.