A day after YouTube announced its limited deal with Verizon Wireless, rival video sharing site Revver has also announced a deal, also with VZW. One piece of info: VZW will be the exclusive wireless distributor of Revver content in the U.S. for the next 12 months.
Revver attaches ads to the end of its videos and then splits the revenue 50-50 with content creators. Because Revver videos carried by VZW won’t feature ads, Revver will pass on half of the revenue it receives from the wireless carrier to content creators. That’s more than you can say about YouTube.
Again, exclusive deals still don’t make sense….it might be that VZW plans to lock in many of the video sharing sites…at least the ones with any traction.