Playboy Enterprises’ latest acquisition of hardcore adult entertainment Club Jenna (a business founded by porn star Jenna Jameson) has implications for the mobile content too. With the acquisition, the company expects to rapidly ramp up film production, roll out about 30 features in the first year and use them for delivery through not just DVDs, but also through TV channels, video-on-demand services and even mobile phones. “It’s about wanting to own, rather than license, content,” Playboy Chief Executive Christie Hefner said.