Just after ESPN closes up shop, Voce (the luxury MVNO targeted at the stupidly wealthy) has halved its prices, now going for a start-up cost of $500 and a monthly plan of $200. Roy Kosuge, Voce’s senior vice president, said that “the MVNO had done studies which gave them “great results” on how much people were willing to pay, but the real world reflected a different story”... which sounds like the results weren’t that excellent, if excellence equals accuracy. Perhaps the biggest draw for the service is the 24/7 service center, which boasts that it can handle any request—there are some examples in the article.
Related stories:
—Voce Launches Quietly In LA
—Voce: The Luxury MVNO