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Mobile Music Will Create Music Subscription Market—Napster

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Napster Chief Executive Chris Gorog is convinced that mobile phones will be the saviour of the subscription music industry,  according to Reuters. While subscription services (specifically Napster, I guess) are effectively blocked from the portable music market by the dominance of iTunes, it has more of a scope with mobile phones…Nokia and Motorola have signed up for the PlayForSure DRM system that Napster uses, while other phones just play MP3 files straight. “Napster will be going from an available market place ... of basically zero to ubiquity.”
Related stories:
Napster Really, Really Betting On Mobile
Napster Mobile’s Euro Launch, Makes Debut On O2 Ireland
Napster Launches On KDDI In Japan

Jan 31, 2007 7:20 PM ET

Posted In: Entertainment, Music

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