In India, Hungama Mobile and Roamware have tied up with the GSM Association (GSMA) to launch a “Mobile Bollywood Initiative” to create short movies tailored for mobile devices. For starters, they’ve signed up Bollywood film-maker Sanjay Gupta who will premiere three of the short films from his compilation titled ‘Dus Kahaniyan’ (literally - Ten Stories), on the mobile. The films will be premiered at the GSMA’s 3GSM World Congress in Barcelona, in February. Gupta says that Dus Kahaniyan was made keeping the mobile and digital medium in mind.
I wonder if they’ve kept transfer of content from mobile to mobile in mind too, which might help the movie, but not necessarily the content distributor…more details in the release here.