Japanese Mobile Community Hits 2 Million
Mobagetown (Mobile Game Town), a mobile-only community game site in Japan, has signed up 2 million members since it launched 9 months ago. “The site is a blend of casual games and social networking –multiplayer and singleplayer games coupled with chat, blogs and avatars…Mobagetown plans to increase its functionality and introduce music, video and search features to the site in the coming months. Membership to Mobagetown is free.”
I Japan is a fair way ahead in terms of mobile content and usage, but the US and Europe are catching up, and I don’t think it will be long before we see an attempt at something similar elsewhere. (via Monty’s Gaming and Wireless Newsletter)
Posted In: Entertainment, Gaming, Social Media, Countries, Asia
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Comments (2)
Nov 21, 2006 10:33 AM
Agreed that this concept will make it out West very soon. I’m curious to know which multiplayer games prove to be the most successful in these mobile communities?
Jun 26, 2007 1:25 AM
Since February 2007, mobagetown membership has almost doubled, growing from 3 to 5.5 million users and currently generating about 10 billion page impressions a day.
Parent company DeNA has added a variety of strong features to the site, including “Creator”, which could be called a mobile version of YouTube, but for music and novels/stories, respectively (and in case you wonder: yes, they will start printing books and pressing CDs from the users’ contributions soon.). Also, editorial content such as news and weather information has been added in order to increase the site’s “stickiness” and to create new possibilities for social interaction through blogging and commenting. Some of the biggest names in advertising like NIKE and Coca Cola are running large-scale tie-ups with mobagetown, including branded games and promotional avatar items.
More detailed info on mobagetown to be found on our website.