Movida, the pay-as-you-go MVNO service launched by the Cisneros Group, is going to launch in Los Angeles, the nation’s largest Hispanic market, on August 15.
And starting mid-September, it will also launch a slew of targeted mobile content services as well, including “regional news programming, Latin American soccer scores, Hispanic celebrity news and gossip, plot summaries of your favorite Hispanic soap operas (telenovelas), home country news alerts and Patron Saint of the Day.”
Movida was launched at Wal-Mart stores in Phoenix and San Diego in mid-April and now serves Dallas, Houston, Austin, San Antonio, El Paso and other cities throughout the Rio Grande Valley in Texas.