Google: Moving From Plain-Vanilla Mobile Search To “Locally-Flavored” Products?
It’s been a busy month for Google: It’s improved its Gmail client and pursued partnerships with mobile operators including SK Telecom, and moved full-steam ahead on mobile advertising models that emphasize location. Nonetheless, it’s difficult to divine Google’s mobile strategy. CNET News.com went to the source and asked Deep Nishar, Google’s director of product management, to connect the dots. Predictably, Nishar pointed out that all the recent moves make sense when seen within Google’s larger mission to organize the world’s information. However, he also provided some detail on the technologies and techniques high on Google’s radar.
Moving forward, it’s all about location. “The next step is to interact with advanced cell phone technology, like Global Positioning Systems or GPS, so that the device knows where you are. We’re already doing that with Helio’s new phones. The whole point is to make the user’s life simpler.” Nishar declined to share specifics. “But I think if you look at our strategy, several obvious things fall out. For example, I think you’ll see us do more with location-based services, like developing more locally-flavored products.”
Nishar also indicated operator tensions (fuelled by fears of brand dilution) may be less of an issue than before. “We’ve experienced a lot of good will among mobile operators that we’ve worked with. But I admit that some of the discussions were difficult at first. But, at the end of the day, the operators are smart people. And they know which way the market is going. They have to look at us as a partner to enable these new services and a wave of new innovation.”
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