The Guardian
trending topics
Close Box

Our news

Yes, it’s true: We are joining GigaOM...


Google: Moving From Plain-Vanilla Mobile Search To “Locally-Flavored” Products?

  • Comments Comments (View)
  • Text Size: A A

It’s been a busy month for Google: It’s improved its Gmail client and pursued partnerships with mobile operators including SK Telecom, and moved full-steam ahead on mobile advertising models that emphasize location. Nonetheless, it’s difficult to divine Google’s mobile strategy. CNET News.com went to the source and asked Deep Nishar, Google’s director of product management, to connect the dots. Predictably, Nishar pointed out that all the recent moves make sense when seen within Google’s larger mission to organize the world’s information. However, he also provided some detail on the technologies and techniques high on Google’s radar.

Moving forward, it’s all about location. “The next step is to interact with advanced cell phone technology, like Global Positioning Systems or GPS, so that the device knows where you are. We’re already doing that with Helio’s new phones. The whole point is to make the user’s life simpler.”  Nishar declined to share specifics. “But I think if you look at our strategy, several obvious things fall out. For example, I think you’ll see us do more with location-based services, like developing more locally-flavored products.”

Nishar also indicated operator tensions (fuelled by fears of brand dilution) may be less of an issue than before. “We’ve experienced a lot of good will among mobile operators that we’ve worked with. But I admit that some of the discussions were difficult at first. But, at the end of the day, the operators are smart people. And they know which way the market is going. They have to look at us as a partner to enable these new services and a wave of new innovation.”

Nov 28, 2006 12:23 PM ET

Posted In: Search, Technologies / Formats

(Page 1 of 1)


The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

Last.fm Songs Last.fm Songs
See The Other Bestsellers »

Jobs RSS Job Listings

Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

"Sentiment" Scores for All the Companies »

Sponsors

Staff