Graeme Ferguson, until recently Vodafone Group’s director of global content development gave a talk at Breakfast with Guru’s. He said that adult content drives the mobile content market—“At Vodafone we denied this, but the fact is that 70% of downloads are of adult content.”
He also gave some tips to small content producers: “Small producers with mobile content need to approach operators via content aggregators. Or, “Sell it to Yahoo instead. If you don’t have a big brand or marketing budget, the mobile user won’t find you.”