Bratz, a popular U.S. brand of fashion dolls and accessories owned by MGA Entertainment, has launched a branded mobile service in association with MVNO reseller (MVNE) Ztar Mobile...the phones and service will be sold through Wal-Mart stores.
The Sony Ericsson handset is priced is $69.99 and has some talktime etc…the service and handset comes with cutomized ringtones and other content goodies based on the dolls series.