WSJ does a PR job for the newly merged AT&T, which plans to rebrand the largest mobile operator in the country, Cingular, back into AT&T. Among some moves, not all necessarily consumer facing:
—It will begin selling AT&T-branded wireless services to its large pool of corporate phone and Internet customers, allowing it to offer discounts for bundles that were impossible when Cingular was a separate entity. Quadruple play, as they say in the lingo.
—AT&T also will begin selling ads on mobile phones, TV and its Internet-access service this year, allowing advertisers to reach consumers across multiple platforms with a single operator.
—AT&T plans to transition the Cingular and BellSouth brands to its own moniker this year. Ads will begin mid-January under the slogan “Cingular is now the new AT&T”; the BellSouth brand will begin to be phased out this week.
Related: Vast Majority Of Americans Annoyed By Mobile Advertising, Report Reveals