So said research firm Pyramid Research: it said Cingular’s recently launched $15 a month to download-and-sync-to-phone music service is a better idea than Sprint’s pricing of songs at $2.50 a pop and VZW’s $1.99-per-song menu. “The large retailer music libraries are more attractive for consumers. Additionally, the option to share songs creates another outlet for interactions among users. The walled garden approach exerted by the two CDMA-operators [Sprint and Verizon Wireless] will not be sustainable. Savvy consumers already displayed their disinterest in this approach in the past, evidenced by the decline of AOL. If service providers do not offer the content that consumers require, they will seek it out through other means. Cingular can expect its subscriber base to become filled with many more music lovers than its competitors.”