Spanish mobile content company Zed and Indian telcoms software and services provider Tanla Solutions have entered into a joint venture to focus on developing mobile products and services in India. Zed said that it would offer marketing reach and its experience in content services to the JV, while Tanla said it would provide the technology and platform. Reuters reports that the two made a joint investment into the venture of 630 million rupees ($12.38 million) and that the service will launch in the first quarter of 2010. In a statement, Zed said that the mobile value-added services market, or mobile content market, is estimated to grow to $4 billion by 2010, making it the largest in the world.