While the major trends in mobile advertising are focused on the ability to target information to the user, Yahoo (NSDQ: YHOO) has launched a new mobile feature that protects a user’s privacy.

Yahoo wrote today on its policy blog that it has started letting users opt out of interest-based advertising right from their mobile device. Deepti Rohatgi, Yahoo’s policy director writes: “We take privacy seriously whether our users are accessing Yahoo! on their PCs or mobile devices. Whether catching up on the latest news, sending emails, viewing the latest updates across social networks or taking and uploading photos, we believe the mobile experience should offer the same privacy protections consumers expect to find on the PC.”