Yahoo Expands Its Search Distribution Partnership With Telefonica To Spain
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Yahoo (NSDQ: YHOO) may have lost its search deal with T-Mobile in the U.S. earlier this month—but it is still picking up search partners—at least in Europe. The company is replacing Google (NSDQ: GOOG) as the exclusive search engine on the mobile portal of Telefonica (NYSE: TEF) Espana, the biggest mobile operator in Spain. Under a two-and-half year old partnership with Telefonica, Yahoo was already the exclusive search engine on Telefonica’s mobile portals in 15 other countries. But the partnership notably left out two of Telefonica’s largest markets—Germany and Spain.
SEE ALSO: O2, Telefonica Add Yahoo’s oneSearch To Mobile Portals
In November, Yahoo replaced Google as the default search provider for Telefonica subsidiary O2 Germany—and now it’s closed the loop with its deal in Telefonica’s home country.
Still unclear is what will happen to Yahoo’s 80-plus mobile distribution deals once its search partnership with Microsoft (NSDQ: MSFT) goes into effect. Yahoo will use Bing as its exclusive search platform for PC-based searches. However, the mobile search relationship isn’t exclusive, with Yahoo allowed to choose other partners if it wants to. Discussions are ongoing.
Here’s the announcement.
Posted In: Mobile, Search, Companies, Yahoo, Countries, Europe, Spain, telefonica
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