Will People Line Up For The Motorola Droid On Friday?
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Verizon Wireless (NYSE: VZ) has a big marketing splash planned for Friday when the highly anticipated Motorola Droid first goes on sale. The blitz includes extending store hours, in-store demos and a big interactive event in New York’s Time Square called, “DROID Does Times Square.”
Several positive reviews have hyped the $200 phone as the biggest iPhone contender currently on the market, but it’s unclear how well it will ultimately be received by consumers. Will it be a true competitor to Apple’s iPhone? Will people line up at 7 a.m. to buy one? If not the Droid, maybe consumers will flock to other smartphones? Verizon is rumored to release 15 new phones, mostly smartphones, including the BlackBerry Storm2 before the end of December, reports Boy Genius.
At least for the Droid, Verizon is pulling all the stops. On Friday, more than 2,000 stores will open at 7 or 8 a.m. for the launch. In-store demonstrations will teach customers about the phone’s capabilities, and the “DROID Does Times Square” will include large digital billboards on the NASDAQ and Reuters signs. Starting Friday, the billboards will instruct people to call 1-888-376-4336 to search for their favorite restaurants, plays, movies or stores nearby. The results will be displayed on the billboards using Google (NSDQ: GOOG) Maps. The billboards will be active during certain times of the day from Nov. 6 to Nov. 28. On Nov. 6, you can watch the results online at www.droiddoes.com/timessquare.
Posted In: Advertising, Marketing, Mobile, Companies, Google, Android, Motorola, Verizon
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