The Guardian
topics

Earnings
Disney’s Iger Takes Big Swig Of iPad Kool-Aid

Bob Iger wasn’t on stage for the iPad launch last month, but the Disney CEO just gave a demo spiel Steve Jobs, the company’s largest shareholder, would applaud. Volunteering and replying to analyst questions about how Disney plans to use the new Apple (NSDQ: AAPL) tablet, Iger reeled off a series of iPad uses that are either likely or already in progress: a companion to ABC’s Lost, an ABC News app, a digital books app for Disney, an enhanced version of the popular ESPN Sports Center app, and apps for Marvel (NYSE: DIS).

Some might be adapted for iPad, some created. Iger said the iPad platform will “enable us to really start distributing product that is different than the product you typically see.” For instance, Disney was working on a version of its still-nascent Disney Digital Books for iTunes and iTouch. “Suddenly this device comes along,” offering an “even more robust platform” for possibilities like read-a-longs, simple animation, music come to life. More to come.

EPS* Rev. vs QQ408 Net Inc. vs QQ408
Disney Release Beat Analysts' Estimates Flat Flat
* vs. Analysts' Estimates: Beat Analysts' Estimates Beat Met Analysts' Estimates Met Missed Analysts' Estimates Missed
Feb 9, 2010 5:15 PM ET

Apple's App Store seen in the iPad Photo: Apples

Share

Posted In: Entertainment, Gaming, Gadgets, Media & Publishing, Books, eReaders, TV, Broadcast, Money, Earnings, Companies, Apple, iPad, Disney

Unhealthily Obsessed With Mobile Content | mocoNews Newsletter

Know something we don’t?

Send Us a News Tip

All tips are anonymous and untraced.

Sponsors

Contributors