As luck would have it, I was on my way to meet with Demand Media CEO Richard Rosenblatt and key members of his team at the company’s Austin offices when the rumors surfaced about Joanne Bradford leaving Yahoo (NSDQ: YHOO) for the start-up. Yahoo confirmed it for us, and during my interview with Rosenblatt, he elaborated on the decision to make Bradford Demand’s first chief revenue officer, citing her experience with platform sales, external partners and branded ad sales. The offices are in the former Austin Opera House, Willie Nelson’s old digs, an address Demand acquired along with Austin online publishing tools start-up Pluck two years ago for about $67 million. That was the last acquisition for Demand, which has raised $355 million. Any other acquisitions in sight? We talked about that, Bradford’s hiring, video expansion, Demand’s massive flow of original content, and more during the interview embedded below.

SEE ALSO: Confirmed: Yahoo’s Bradford Joins Demand Media