Verizon Mulling Pricing Options For BlackBerry Storm
How low will Verizon (NYSE: VZ) go with the BlackBerry Storm? Vodafone (NYSE: VOD), which owns a stake in the carrier, is offering the device for free to customers willing to lock themselves into lengthy contracts in the U.K., and now Verizon is considering a similar strategy in the U.S., CNN reports. The first-ever touchscreen device from BlackBerry-maker Research In Motion retails for about $500 without a calling plan. Verizon hasn’t yet announced pricing plans for the highly anticipated device, but if it wants to lure potential iPhone and G1 customers away, it might have to drop it below $100. Common opinion pegs the eventual price between $100 and $200, either of which would be the result of heavy subsidies.
Posted In: Companies, RIM, Verizon, Vodafone, blackberry
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