Universal Music Uses Kyte To Kick-Off iPhone Blitz; Five Artists Launch Apps
Kyte, the San Francisco-based company that enables people to stream video directly from their phones to the web, has identified a new revenue stream—helping companies launch iPhone applications. The company is announcing today that its partner Interscope Geffen A&M, a division of Universal Music Group, will launch iPhone apps for five of its artists: The All American Rejects, Keri Hilson, Lady Gaga, The Pussycat Dolls and Soulja Boy Tell ‘Em. Chief Marketing Officer Gannon Hall: “The iPhone platform is extremely popular, but it it is new enough that it’s fairly costly to do a standalone iPhone application. By providing a framework, it’s a lot easier and lower cost.” Hall said while development costs can easily range from $15,000 to $30,000 for an app, they’ll help a company launch one on just a few thousand dollars and each additional app costs even less. The platform will allow artists to stream live video to users, and also provide other content, such as tour dates and other news. Users can also buy songs and merchandise, or chat with other viewers, comment on videos, rate shows and share content with friends.
The big knock with mobile video broadcasting services, like Kyte, to date has been the revenue stream. It didn’t appear consumers were willing to pay to either use the service, or watch the videos. Kyte has done a good job recently securing partnerships with music labels, like Universal and Sony (NYSE: SNE) Music Entertainment, which are looking for new ways to engage with their audiences. And while mobile advertising may be too nascent to make a lot of money at it, Kyte is earning revenue based on license fees for its platform. It will be up to the music labels to monetize the free apps.
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