UK Mobile Games To Reach $153 Million By 2012
UK mobile games will make £80.5 million ($153 million) by 2012, Screen Digest research says. That’s £22 million ($41.8 million) more than last year. The majority of the market will come from the pay-to-download segment, which is forecast to grow from £54 million ($103 million) to £78 million ($148 million). Globally, the mobile games market is projected to grow to £1.6 billion ($3 billion). Of all the 13.2 million UK game downloads in 2007, just 500,000 were ad-supported - but the iPhone 3G led to the download of more than 10 million applications in three days, the search said. Via Mad.co.uk.
Posted In: Entertainment, Gaming, Research & Metrics
Comments (1)
Aug 11, 2008 11:04 AM
I’m expecting that ad-supported mobile games will make it big for years to come. It will be more popular than the industry is expecting.