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Twitter Partners With Bharti Airtel; Indian Users To Get SMS Tweets For Free

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Twitter has sealed a deal with Bharti Airtel, India’s largest mobile carrier, that will let its wireless subscribers receive tweets by SMS for free, and send them at standard rates. Co-founder Biz Stone said the company had worked “quickly” to get cheap, full-service SMS set up for users in India, because the adoption rates in the region had been “unusually strong.”

This is similar to deals the company brokered with U.K.-based mobile carriers like O2 and Vodafone this summer, to help keep SMS tweets flowing at rates that were bearable for both itself, and U.K. users. (Without deals in place, the company said carriers’ fees were costing it up to $1,000 per user each year to maintain SMS service).

Bharti subscribers can thank Kevin Thau, the company’s director of mobile business development for the deal. Thau was instrumental in getting SMS service restored for U.K. users; at our econSM conference, he even said Twitter was trying to broker SMS and data rev-sharing deals with various carriers.

The deal also speaks to Twitter’s larger goal of continuing to attract more users overall—particularly as growth in traffic to its homepage seems to be flatlining (per TechCrunch). As Stone notes in the blog post: “There are over one billion people with internet access on the planet, but there are more than four billion people with mobile phones and Twitter can work on all of them because even the simplest of these devices feature SMS.”

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Posted In: Social Media, Technologies / Formats, SMS, Twitter, Countries, Asia, India, bharti airtel

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  • rajkumar kushawaha

    I am in it 1st time.

  • Afan Saad

    Yes what ed says might be true but at the same time SMS is done by the users on their own will and no body is forcing them to join any service if they do not want to.
    http://www.hindlist.com

  • ed dunn

    I hope this is not an attempt by Twitter/Facebook and others to turn SMS features into a commodity by absorbing the cost per text/user.  SMS is not cheap and as indicated, controlled by the carriers.

    I do not understand the true motives or assumptions about SMS strategies in terms of competitiveness, but this is a very slippery slope to absorb a cost like this and make a risky bet someone else will be able to charge for SMS on a quality versus quantity basis.

    Anyone who is familiar with SMS cost and support can tell you it is not cheap and can break the back of even a large service if it gets out of hand.

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