A spokesperson said they aren’t claiming that all of the new visitors came on board because of 4INFO’s advertising efforts. In particular, the trial occurred during UFC’s championships. However, the company said that Eggland, which had a very small following, saw a huge increase in awareness, and recorded a click-through rate of 1 to 2 percent. “What this shows, as we had hoped, is that our audience represents a highly engaged audience that is receptive to getting updates on their mobile phone and playing with content on their phones. It also shows that the 4INFO audience is where a brand can really connect with followers.”

Now that the trial is complete, the real work must be done. In a previous interview, 4INFO’s Zaw Thet told mocoNews that the company also plans to determine the value of a Twitter follower. Thet: “That’s a much larger project we plan. I always say, ‘if you can’t measure it, don’t spend it’.”