So does the popularity of Sally’s Spa really mean that the App Store is picking up a wider audience? Maybe, maybe not. Those millions of sales can’t all be from pre-adolescent downloaders, or for that matter, females. What the article really reflects is the ongoing stereotyping of who plays what games. Shatford tells Digits that men (gasp!) play the game too. To bolster his point, Digits pulls out this charming review of the game.

“I’m a guy and I’m not gay but this is soooooo addicting[sic] I recemend[sic] this app fir[sic] guys that are bored and not gay,” wrote user delaromen.

And here’s WSJ’s parting shot—“As of this weekend, though, the boys—at least those who won’t admit to enjoying a simple hot stone massage—were fighting back. Hero of Sparta, a Zelda-like fantasy game, cut its price to less than one dollar, relegating Sally and her seaweed masks to #2.” That’s right, the boys were fighting back, because no girl would ever play Hero of Sparta.