What to make of the iPhone game Sally’s Spa, which for two weeks was the App Store’s top selling paid application? The WSJ Digits blog takes its best-selling status as evidence that the App Store is now drawing in a wider demographic from the store’s usual base of “business people, college students and harried urbanites looking to save time,” and like omigod! attracting “the type that would get carded trying to sneak into a PG-13 Miley Cyrus movie.”

As Digits reason, who else but tweens would want to play a game in which users have to successfully navigate customers through a spa by serving them up with various treatments such as facials, manicures, massages and the like, on the way to building up a spa chain empire. But according to Steve Shatford, the president of GamesCafe, the developers behind the app, the game has “done millions in sale,” especially since its original price of $4.99 was slashed to 99 cents.

So does the popularity of Sally’s Spa really mean that the App Store is picking up a wider audience? Maybe, maybe not. Those millions of sales can’t all be from pre-adolescent downloaders, or for that matter, females. What the article really reflects is the ongoing stereotyping of who plays what games. Shatford tells Digits that men (gasp!) play the game too. To bolster his point, Digits pulls out this charming review of the game.

“I’m a guy and I’m not gay but this is soooooo addicting[sic] I recemend[sic] this app fir[sic] guys that are bored and not gay,” wrote user delaromen.

And here’s WSJ’s parting shot—“As of this weekend, though, the boys—at least those who won’t admit to enjoying a simple hot stone massage—were fighting back. Hero of Sparta, a Zelda-like fantasy game, cut its price to less than one dollar, relegating Sally and her seaweed masks to #2.” That’s right, the boys were fighting back, because no girl would ever play Hero of Sparta.