UK publisher Times Media will launch mobile access to The Times, The Sunday Times, and Times Online next week. The content will include breaking news, business, sports, art, entertainment, real time football scores and searchable jobs. The service will be advertised in the papers as well as through search engines and by partnering with brands such as RIM, Nokia (NYSE: NOK) and 02 reports Mad.co.uk. The service is via the mobile internet and assumedly free, with Zach Leonard, digital publishing director at Times Media, noting that: “It will give our advertisers another route to our valuable audiences.”

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