The move will make Timberlake the first artist to have his own branded channel on the VCast service on Verizon Wireless: Timberlake will unveil a mobile video channel on Verizon Wireless’ VCast video service called JT-TV at a pre-Grammy party sponsored by Verizon and Rolling Stone, being held at the Avalon in LA, reports Billboard.biz.
The JT-TV service will begin airing in March with fashion and music programming, followed by movie and lifestyle content added in May or June…For Verizon, this is the first what the operator hopes will be many artist-branded opportunities on the VCast service, designed to drive both awareness and adoption of the mobile video format.