Telecom Italia Mobile (TIM) is launching a user-generated ringtone site called MyTones which will let users create and upload ringtones, where other users can stream or download them, and comment on them. People who create popular ringtones will be rewarded with prizes such as free top-up credits. The site is run by Buongiorno (another Italian company) and there are plans to move into other countries such as Brazil and Greece, where TIM has mobile businesses. It seems to be free to upload and stream the ringtones, but will cost one euro to download a ringtone, or 2.5 euros for unlimited downloads for a week.