T-Mobile UK has signed its first partners for its mobile TV service. Channel 4, ITN, MTV, Eurosport, Nickelodeon are among the first partners on the service, reports NMA, with BBC and Sky also reportedly in talks to add their content to the service. The service will go “live” with subscriptions on July 1st, until that date T-Mobile is charging customers one pound per day (US$2). “A 24 hour Big Brother channel is helping to launch the service along with additional services from Paramount and Pocket Comedy.”