T-Mobile is planning to launch a video-on-demand service for films and TV shows that can be watched on either a mobile or PC. NMA.co.uk reports that the operator is in negotiations to “extend existing deals” with a number of its short-form content partners including Ministry of Sound, EMI, ITV (LSE: ITV), Universal and Warner.

Video On Demand Plus, as the new service is called, will allow customers to rent the long form content for seven days. Viewers will also be able to watch the content across both their mobile and PCs, and will, for example, be able to pause the video on their mobile, and resume where they left off on their PC, as well as the other way around. T-Mobile interactive and video manager Sylvia Radacovska said the mobile VoD service accounts for over half of all video consumed on the network’s Web ‘n’ Walk platform.