Sprint Launches Original Video Network/Studio
Sprint (NYSE: S) has launched its own network of original mobile video programming, dubbed Sprint Exclusive Entertainment (SEE). The programming will be available free to people with Sprint video-enabled phones and a Power Vision data plan. The programs will be around 2 minutes long, and production partner Intersport will deliver more than 150 programs each week focusing on three areas—sports, music and entertainment news. That’s fairly standard, and follows the idea that people want brief, distracting entertainment from mobile video rather than in-depth political analysis. Anyway… Sprint seems to be following the Amp’d route, bragging that its “studio is equipped with state-of-art technology including satellites, fiber, lighting grids, multiple flat-screen LCDs, several editing suites, top-of-the-line studio cameras and high-powered graphics computers”. However, I’m sure it knows how to bill its customers. (release)
Posted In: Entertainment, Social Media, Video, Companies, Sprint
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