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Sources Say FTC Is Reviewing Google’s Acquisition Of AdMob

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The Federal Trade Commission is reviewing Google’s $750 million acquisition of mobile-advertising company AdMob, but there’s no indication of any potential objections to the deal. The WSJ, citing unidentified sources, reports that so far the review appears to be procedural. It also says the FTC’s involvement indicates that it, rather than the Justice Department, will conduct the anti-trust review. A Google (NSDQ: GOOG) spokesperson told the WSJ: “We don’t see any regulatory concerns with this deal, but closer scrutiny has been one consequence of our success. On that basis, we wouldn’t be surprised if there were some regulatory review before the deal closes.”

Google is very familiar with reviews. The Department of Justice is currently investigating Google’s proposed Book Search settlement with authors and publishers, and in 2007, the FTC reviewed Google’s $3.1 billion proposal to acquire display advertising company DoubleClick.

Dec 7, 2009 7:16 PM ET

Google Acquires AdMob For $750 Million In Stock


Posted In: Advertising, Legal, Regulatory, Mobile, Companies, Google

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