Jeff Sellinger, the SVP of Mobile at CBS (NYSE: CBS), has left the company effective today, and joing his former boss and colleague Cyriac Roeding as a co-founder and Chief Product Officer of his new stealth startup, the one we first reported on earlier this week. Not much is known about the new company, except that it is likely in mobile shopping area, and it doesn’t even have a real name for now, but has raised $2.5 million from KPCB and LinkedIn founder Reid Hoffman and looking to raise more.

SEE ALSO: Roeding’s New Startup Raises $2.5 Million from KPCB, Hoffman; Raising More

No word on who will replace him at CBS, but we’ll add more when we have the info.