The Guardian
trending topics
Close Box

Our news

Yes, it’s true: We are joining GigaOM...


Ringback Tones To Be Biggest Mobile Content Category by 2010?

  • Comments Comments (View)
  • Text Size: A A

Talk about suspect numbers: IDC has come out with some wild predictions: that worldwide wireless subscribers and customers to grow by a little more than a billion over the next four years, generating $800 billion in global wireless service revenue by 2011. Why did it stop there? While we are at it, why not a trillion?

Then, it expects mobile entertainment will account for 5.1 percent of this total revenue and 23 percent of all mobile data revenue. The vast majority of this mobile entertainment revenue will be derived from ringtones, ringback tones, and mobile TV and video services. According to IDC, ringback tones will overtake ringtones in 2010 and become the single largest revenue source for mobile entertainment due to a “variety of inherent advantages.” You mean annoyance factor?

That and the fact that you have to pay $4,500 for these numbers…they can certainly rack up $800 billion that way.

Mar 5, 2008 3:45 AM ET

Posted In: Entertainment, Music, Research & Metrics, ringback

(Page 1 of 1)


The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

VOD Movies (RENTRAK) VOD Movies (RENTRAK)
1. Real Steel
2. 50/50
3. Moneyball
4. Paranormal Activity 3
5. The Ides of March
See The Other Bestsellers »

Jobs RSS Job Listings

Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

"Sentiment" Scores for All the Companies »

Sponsors

Staff