Best Buy Mobile commissioned a survey of 1,000 U.S. adults that found that about 60 percent said they’d rather drink abstain from alcohol for a week than give up their cellphone for the same period of time, and 33 percent would rather give up TV and 15 percent would rather make a trip to the dentist, according to the WSJ.

In a separate survey, it found that cellphones were often times more important than spouses. The survey, commissioned by shoe retailer Zappos.com and payment service Bill Me Later, found that 31 percent f the female respondents ranked their phone or PDA as “most important” in managing their work and home lives, ahead of their significant other and hired help.