Sense Networks technology is able to track groups of people in real-time to better target them with advertising. VB explains that Sense doesn’t require a direct relationship with the consumer, but could partner with a mobile social networking company such as Loopt, for example, to obtain user data to allow it to run more relevant advertising. It does this by taking all of the mobile social network’s incoming data and any other service its partnered with to parse the data to find insights and behavioral patters into clusters of people. It then uses its real-time technology to serve ads to people in those groups.

Sense also has a mobile app product called CitySense which it recently released for the iPhone and Blackberry. It asks users, “Where is everybody going right now?” It then shows the top hotspots of the city in real time and links to Yelp and Google (NSDQ: GOOG) to show what venues are operating at those locations.