Report: iPhone Accounts For 50 Percent Of U.S. Mobile Web Traffic; Android At 5 Percent

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Report: iPhone Accounts For 50 Percent Of U.S. Mobile Web Traffic; Android At 5 Percent

Every month, AdMob releases some statistics about the mobile phone market by evaluating traffic from its mobile ad network, and in the month of February, it said one of the highlights was that smartphones continue to gain significant market share of the mobile Web traffic. It said over the past six months, the smartphone share has risen to 33 percent from 26 percent. Report.

Here are some of the statistics regarding smartphones:

—Touchscreens: The top handset on each carrier is a touchscreen. T-Mobile has the Android device, the T-Mobile G1, Verizon Wireless (NYSE: VZ) has the BlackBerry Storm; AT&T (NYSE: T) has the iPhone and Sprint (NYSE: S) has the Samsung Instinct.

—Top five smartphones: Globally they are: iPhone (above, top), Nokia (NYSE: NOK) N70 (above, left), BlackBerry 8300 (above, right), Nokia N80, and Nokia N73. In the U.S.: iPhone, BlackBerry Curve, BlackBerry Pearl, Palm (NSDQ: PALM) Centro, and HTC Dream (G1).

—OS Breakdown: Symbian lost market share in February, but is still number one worldwide with 43 percent of requests; the top Windows Mobile device is the Samsung BlackJack II, but six of the top 10 Windows Mobile devices are from HTC; Android accounts for 5 percent of the US smartphone market; iPhone generated 33 percent of worldwide traffic and 50 percent of US traffic.

Tricia Duryee

@triciad Mar 24, 2009 1:14 PM ET

Posted In: Advertising, Media & Publishing, Technologies / Formats, Operating Systems, Companies, Apple, AT&T, Google, Microsoft, Nokia, RIM, Samsung, SprintNextel, T-Mobile, Verizon, Countries

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Portland

I think the iPhone is going to continue to dominate the mobile web for years to come. No other phone has the number of applications to compete.

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I swear Apple is like a cult<a href='http://www.deargo.cn/girls-bedding-make-your-princess-dream-come-true/' title='girls bedding make your princess dream come true'>girls bedding make your princess dream come true</a>

â¦ Just listening to these comments makes me sick. Iâm hooked, addicted etc. They are sooooo trendy. All these Apple fanboys and girls are going to be shocked in a few years when Linux will be king!.

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<a href='http://www.cscbs.cn/choose-a-practical-and-decorative-bath-mat/' title='Choose a Practical and Decorative Bath Mat'>Choose a Practical and Decorative Bath Mat</a>iPhone is a future laptop. Laptop are history. Since I bought the iPhone, I do not need to carry my laptop. I have all the information, I need.

Glenn

Excuse me 'Alexx',

but if you did your homework, you'd realize that even 15 to 20 years ago, Apple fans were called a cult. The thing is, not only are we still here, we're much bigger and much better. I just can't understand why people will knock down a great product simply because they dislike the company. Do you mean to tell us that if Linux did the iPhone, you wouldn't be singing its praises? Be for real!

Alexx

I swear Apple is like a cult… Just listening to these comments makes me sick. I’m hooked, addicted etc. They are sooooo trendy. All these Apple fanboys and girls are going to be shocked in a few years when Linux will be king!.

Max

Remember land lines?

Jauher

iPhone is a future laptop. Laptop are history. Since I bought the iPhone, I do not need to carry my laptop. I have all the information, I need.

I liked it so much that I started a company Moobila dedicated to iPhone application development. http://www.moobila.com We will covert PC and other applications to iPhone.

If you guys need to be in the future start using iPhone apps. Let me know if you need help doing so. We will convert any app to iPhone.

Have fun..

Ed

You sure about those numbers, MocoNews? Did you actually read the report?

> The 50% number refers to the Apple device's share of ad requests from smartphones. Smartphones as a group make up 33% of total U.S. ad requests so the iPhone's true share of US mobile web traffic is about 17%. Actually it's somewhat less than that as Ad Mob's iPhone numbers include requests from iPhone applications as well as browsing.

See http://wapreview.com/blog/?p=3383

paul

I don't go out and show my iphone to girls at the bar, I'm too old and run a business at home.

The Iphone has made everything easy, from finding contacts, voice notes, checking mail, browsing news, stocks, and listening to music.

It's not a trendy thing, it's just a lot of easy to use features in a clean phone with a big screen. I needed a phone that was easy and powerful.

And for Linux, My question is….why do I NEED Linux on my phone? Any OS that can handle a great UI and IO is all that's needed.

Linux

I swear Apple is like a cult… Just listening to these comments makes me sick. I'm hooked, addicted etc. They are sooooo trendy. All these Apple fanboys and girls are going to be shocked in a few years when Linux will be king!

John Davis

Wow dude now way that is sick!

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John Big

Nice article indeed !

Kevin Edwards

Yes, it's kind of a problem when Admob sells iPhone specifically targeted ads, I wonder though if they discount these ads from their metrics. I'm guessing they're doing some sort of compensation for their platform targeting because I'm seeing similar metrics on all the sites I'm reporting on at Connected Social Media and other networks.

Portland Suburb Resident

I think that the iPhone's txting interface makes txting more like IMing and therefore more enjoyable overall. Thus leading to a net increase in txting on iPhones.

Ezra

Nice article !

Virtual Web Symphony

iPhones should probably the cash cows for Apple. The Macs are not yet challenging PCs and apple is still growing. All these points to a handsome market share for iPhones in the mobile market.

David Pitkin

You should dig a little deeper, the numbers from admob count the iPhone and iTouch iPod as an iPhone. Don't know about you but I don't consider the iPod Touch a mobile phone.

AdMoco News?

tsk, tsk… is AdMob a data company? Are these numbers truly representative? Are they even the biggest ad network ? To report self-serving "findings" of activity on ONE ad network as fact is a little generous. Dan Frommer at SAI does a better job putting these numbers in their proper context. http://www.businessinsider.com/admobs-iphone-ad-business-exploding-2009-3

AdMob has a great business, but leave the data to Nielsen and Comscore.

thelibranece

I was always the person who has to have the newest and best phone on the market I have had the htc dash, blackberry pearl, G1, and now I am a proud iphone owner. The only thing I have to say is that I LOVE MY IPONE! Nothing even remotely compares and I will probably be a lifelong iphone fan! I even converted my boyfriend from his g1. Addiction is an understatement!

Portland Real Estate

I knew it was only a matter of time before the iPhone was at the top. There really is no better mobile surfing experience. My Windows Mobile smartphones were just awful and unusable on the internet, but the iPhone handles it beautifully.