The Guardian
topics

Report: 93 Percent Of UK iPhone Users Accessed Mobile Media

ComScore (NSDQ: SCOR) has released a report comparing the mobile media usage of iPhone users in the UK with that of other smartphone users and the general mobile population. In all, 93 percent of iPhone owners in the UK accessed mobile media of one type or another in January: The table embedded after the jump shows the comparisons, with iPhone users far outweighing users of other smartphones in every category—particularly in e-mail, apps and weather.

Alistair Hill, analyst, comScore noted, “the penetration of e-mail usage on the iPhone is more than double that of the smartphone category as a whole. Over the past several quarters, the UK smartphone market has been dominated by the [Nokia] N95, which lacks a QWERTY keyboard. As a result, we see smartphone users favour using their device for music and photo messaging, two activities for which these Nokia (NYSE: NOK) devices are particularly well-suited, more than e-mail.” Considering the success of the Apple (NSDQ: AAPL) App Store it’s unsurprising applications see far more usage on iPhones than on other gadgets.

Twenty-three percent of mobile media users own a smartphone; and 3.5 percent, an iPhone. ComScore does note that despite the high usage, only 2 percent of mobile phone users in the UK have an iPhone, 75 percent of which are male. The question everyone wants answered, though, is whether iPhone users have higher usage because of the device, or whether it’s a self-selecting group of high media users… or a bit of both. Release.

Click to enlarge:

image

Related Stories
Mar 26, 2009 3:28 PM ET
Share

Posted In: Gadgets, Research & Metrics, Companies, Apple, iPhone, Countries, Europe, UK

  • Thats some great news. I just wish they would get flash support in the phone and I bet that number would go up a few more points

Unhealthily Obsessed With Mobile Content | mocoNews Newsletter

Know something we don’t?

Send Us a News Tip

All tips are anonymous and untraced.

Sponsors

Contributors